Chapter 10 · The Revenue Leader Guide
The playbook for landing well
Days 0-30 are for listening, 31-60 for diagnosis, 61-90 for early action. Resist the urge to act on day one; resist the urge to wait until day one hundred.
Days 0-30 are for listening: meet every direct report, every adjacent leader, the top customers, the top opportunities. Sit on calls, read the data, understand the system as it is.
Days 31-60 are for diagnosis: where is the system working, where is it not, what are the two or three highest-leverage interventions, what is the team capable of executing in the next quarter.
Days 61-90 are for early action: ship one or two visible improvements, communicate the plan for the next two quarters, set the cadence (forecast call, pipeline review, one-to-ones, QBR) that will run from then on.
Resist the urge to act on day one; resist the urge to wait until day one hundred.
Key concepts
Written by Rachel Lunn
Co-Founder of Evara, architect of the ALIGN hiring methodology
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn