Chapter 10 · The Revenue Leader Guide

Your First 90 Days as a Leader

The playbook for landing well

Days 0-30 are for listening, 31-60 for diagnosis, 61-90 for early action. Resist the urge to act on day one; resist the urge to wait until day one hundred.

Days 0-30 are for listening: meet every direct report, every adjacent leader, the top customers, the top opportunities. Sit on calls, read the data, understand the system as it is.

Days 31-60 are for diagnosis: where is the system working, where is it not, what are the two or three highest-leverage interventions, what is the team capable of executing in the next quarter.

Days 61-90 are for early action: ship one or two visible improvements, communicate the plan for the next two quarters, set the cadence (forecast call, pipeline review, one-to-ones, QBR) that will run from then on.

Resist the urge to act on day one; resist the urge to wait until day one hundred.

Key concepts

  • Listen for 30 days. Diagnose for 30 days. Act for 30 days.
  • Two or three visible improvements in the first 90 days build trust.
  • Set the operating cadence that will run from quarter one onwards.
RL

Written by Rachel Lunn

Co-Founder of Evara, architect of the ALIGN hiring methodology

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