Senior · GTM

Head of Demand Generation salary in North West, 2026.

Live compensation benchmarks, time-to-hire and equity guidance for a Head of Demand Generation in North West, drawn from Evara retained search data.

Headline benchmark

£80k-£120k base (£95k-£150k OTE)

In North West, 2026. Compared to Yorkshire: £75k-£115k base (£90k-£140k OTE).

Equity: 0.10-0.25% in scale-up SaaS

Time to hire

8-12 weeks

From kick-off to signed offer

Region

North West

North West compensation is anchored by Manchester, which is now the deepest GTM and senior commercial talent market outside London.

Typical responsibilities

  • Demand-gen plan tied to revenue plan and pipeline coverage targets
  • Channel mix design across paid, content, ABM, events
  • Pipeline source attribution and ROI by channel
  • Marketing-sales alignment with the SDR and AE layers

What good looks like

A strong Head of Demand Gen sources 50-70% of qualified pipeline at a CAC consistent with the unit economic targets, with predictable month-on-month delivery.

Comparator employers in North West

Peak · Hibob · Channel 4 · BJSS

Related roles

RevOps Lead

£80k-£130k base (£90k-£145k OTE)

Head of Sales

£95k-£140k base (£150k-£220k OTE)

All benchmarks

Browse all roles across both regions →

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