Resources

Sales & GTM Salary Benchmarks: Yorkshire and the North West, 2026.

Live compensation bands for 13 commercial roles across Yorkshire and the North West, drawn from Evara's retained search engagements over the trailing twelve months. Base, OTE, equity guidance and time-to-hire benchmarks per role × region.

Yorkshire

Yorkshire compensation centres on Leeds and Sheffield, with Leeds typically commanding a 5-10% premium over the rest of the region for senior commercial roles thanks to the FinTech, HealthTech and SaaS scale-up density around Wellington Place and the South Bank. York and Harrogate sit slightly below Leeds on base but compensate with lower attrition and broader equity packages in the SaaS scale-up segment.

North West

North West compensation is anchored by Manchester, which is now the deepest GTM and senior commercial talent market outside London. Manchester typically commands a 5-15% base premium over Liverpool and Preston for senior roles, driven by the SaaS, FinTech and ad-tech employer base around Spinningfields and NOMA. Chester compensation has lifted materially as the M53 corridor pulls in talent from Liverpool and North Wales.

Sales

Sales Development Representative

Entry

Outbound sales representatives prospecting and booking qualified meetings for AEs. Typically 0-3 years of commercial experience.

Account Executive

Mid

Quota-carrying full-cycle salespeople responsible for closing new business and (in many SaaS contexts) initial expansion. Typically 3-8 years of commercial experience.

Senior / Strategic Account Executive

Senior

Senior individual contributors closing larger or more strategic deals (typically £75k+ ACV) with longer cycles and multi-stakeholder buying committees. Typically 7-15 years of commercial experience.

Sales Manager

Senior

First-line sales leaders managing 5-10 AEs, responsible for forecasting, coaching, hiring and quota attainment of their team. Typically 8-15 years of commercial experience including 2+ as an IC top performer.

Leadership

Head of Sales

Leadership

Functional head accountable for the new business sales team. Typically running 10-30 commercial heads across SDR, AE and front-line manager layers. 12-20 years of commercial experience.

Sales Director

Leadership

Commercial executive accountable for the sales function (often including CS and partnerships) at SME and lower-mid-market scale. Reports to CEO or CRO. 15-25 years of commercial experience.

Chief Revenue Officer

Executive

C-suite revenue leader accountable for the entire revenue function: sales, marketing, customer success, RevOps and partnerships. Reports to CEO and sits on the board. 18+ years of commercial experience including prior CRO or Sales Director seat.

Fractional Chief Revenue Officer

Fractional

Senior commercial executive engaged on a part-time, day-rate basis. Typically 4-10 days per month. Brings prior CRO or Sales Director experience to scale-up SMEs not yet ready for a full-time hire.

Head of Customer Success

Leadership

Functional head of customer success, owning the full post-sale lifecycle. Typically 10-18 years of experience. Accountable for net revenue retention.

GTM

Head of Revenue Operations

Senior

Functional head of RevOps, owning the systems, data, process and forecasting cadence underpinning the revenue function. Typically 8-15 years of experience across sales operations, business intelligence and commercial systems.

GTM Engineer

Senior

Technical operator building automated, data-driven systems across the revenue function: lead routing, signal capture, enrichment, sequencing, attribution. Sits at the intersection of RevOps, sales engineering and growth engineering.

Head of Demand Generation

Senior

Marketing leader accountable for pipeline contribution from demand generation: paid, content, ABM, events and partnerships. Typically reports to CMO or directly to CRO in earlier-stage businesses.

Customer Success

Customer Success Manager

Mid

Customer-facing operators owning the post-sale relationship: onboarding, adoption, retention and expansion. Typically 3-8 years of experience.

Methodology

Evara compiles these benchmarks from live retained search engagements across Yorkshire and the North West, candidate compensation data captured during the screening process, and offer benchmarks from completed placements over the trailing 12 months. Bands reflect base salary in £'000 (or day rate where indicated). Where on-target earnings (OTE) are quoted, they assume 100% quota attainment in a typical SaaS or B2B services context. Bands are not extrapolated from job-board postings or third-party aggregators, which we have found to systematically understate senior commercial compensation in the Northern markets we cover. Where data is sparse for a specific role × region combination, the band shown is conservative and labelled accordingly. Equity notes apply to scale-up SaaS and PE-backed scenarios; established corporates do not typically extend equity at the same level. Day rates assume typical 4-10 days per month engagements; multi-year retainers may attract a discount.

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Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.

Email Rachel Lunn