Senior · GTM

Head of Demand Generation salary in Yorkshire, 2026.

Live compensation benchmarks, time-to-hire and equity guidance for a Head of Demand Generation in Yorkshire, drawn from Evara retained search data.

Headline benchmark

£75k-£115k base (£90k-£140k OTE)

In Yorkshire, 2026. Compared to North West: £80k-£120k base (£95k-£150k OTE).

Equity: 0.10-0.25% in scale-up SaaS

Time to hire

8-12 weeks

From kick-off to signed offer

Region

Yorkshire

Yorkshire compensation centres on Leeds and Sheffield, with Leeds typically commanding a 5-10% premium over the rest of the region for senior commercial roles thanks to the FinTech, HealthTech and SaaS scale-up density around Wellington Place and the South Bank.

Typical responsibilities

  • Demand-gen plan tied to revenue plan and pipeline coverage targets
  • Channel mix design across paid, content, ABM, events
  • Pipeline source attribution and ROI by channel
  • Marketing-sales alignment with the SDR and AE layers

What good looks like

A strong Head of Demand Gen sources 50-70% of qualified pipeline at a CAC consistent with the unit economic targets, with predictable month-on-month delivery.

Comparator employers in Yorkshire

Peak · Hibob · Channel 4 · BJSS

Related roles

RevOps Lead

£75k-£120k base (£85k-£135k OTE)

Head of Sales

£90k-£130k base (£140k-£200k OTE)

All benchmarks

Browse all roles across both regions →

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