Leadership · Leadership

Head of Sales salary in North West, 2026.

Live compensation benchmarks, time-to-hire and equity guidance for a Head of Sales in North West, drawn from Evara retained search data.

Headline benchmark

£95k-£140k base (£150k-£220k OTE)

In North West, 2026. Compared to Yorkshire: £90k-£130k base (£140k-£200k OTE).

Equity: 0.20-0.50% in Series B-C scale-ups; lower in PE-backed and established

Time to hire

8-12 weeks

From kick-off to signed offer

Region

North West

North West compensation is anchored by Manchester, which is now the deepest GTM and senior commercial talent market outside London.

Typical responsibilities

  • Quarterly and annual revenue plan delivery
  • Sales operating model: structure, segmentation, comp, forecasting cadence
  • Senior commercial hires (Senior AE, Sales Manager)
  • Board and CEO communication on commercial performance

What good looks like

A strong Head of Sales delivers 90-110% of plan two years running, lifts win rate or sales cycle materially in the first 12 months, and produces internal succession candidates.

Comparator employers in North West

Peak · Hibob · ANS Group · TPP

Talk to Evara.

Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.

Email Rachel Lunn