Clark Europe has stepped up its push into direct sales with a new branch in Duisburg, signalling a strategic shift towards closer relationships with customers in one of Europe's key industrial regions.
A base opposite headquarters
The new West branch sits in the Asterlagen business park, directly opposite the company's European headquarters in the Ruhr area. The site spans around 3,441 square metres, with workshops, storage, demonstration space, offices and an integrated research and development centre.
Placing the branch next to its headquarters and spare parts hub is intended to speed up innovation and support.
Direct alongside the dealer network
President and chief executive Stefan Budweit framed the expansion as a clear commitment to the location and an essential step in the company's European growth strategy.
The direct sales model is meant to create a closer interface with customers and advise them straight from the factory, working alongside the established dealer network rather than replacing it.
What this means for commercial teams
- A move towards direct sales changes the commercial hiring profile, from channel management to field sales and key account roles.
- Manufacturers building direct teams compete hard for salespeople who already understand the end customer.
This summary is based on reporting by Materials Handling & Logistics News. Read the original article.
