The commercial function is changing faster than at any point in most leaders' careers. AI, automation, data, buying behaviour and customer expectations are reshaping how intralogistics businesses generate demand, sell, win and retain customers. The companies that embrace those changes early will build a significant advantage over the next five years. That is the subject of the first roundtable of The Intralogistics Sales Leaders Forum, an invitation-only online session for senior commercial leaders, hosted by Evara on Thursday 27 August 2026 at 12:00 UK time.
Rachel's take
Every conversation I have with commercial leaders right now comes back to the same question: what does the sales organisation of the next five years actually look like? This roundtable is where we put that question to the people building the answer.
Rachel Lunn, Founder, EvaraA strategic discussion, not a tools demo
This is not a technical workshop and nobody will be selling software. It is a strategic discussion for commercial leaders who want to understand what the highest-performing organisations will look like by 2030, and the practical changes they can begin implementing today.
If you were building a commercial organisation from scratch for 2030, what would it look like, and what would you stop doing today?
That is the question we will put to the table. The discussion covers where technology genuinely changes the game, and just as importantly, where it does not. Trust, executive engagement, negotiation, commercial judgement, coaching and long-term partnerships become more valuable as the repetitive work around them is automated, not less. The objective is not to replace people. It is to remove repetitive work so commercial teams spend more time where they create the greatest value.
The agenda: the building blocks of the 2030 commercial engine
The session works through the building blocks of tomorrow's commercial organisation, and what each one looks like when it works.
Market intelligence
Using AI and live data to identify opportunities before competitors do.
Lead generation
Building predictable pipelines through automation, intent data and personalised outreach.
Sales enablement
Equipping salespeople with instant customer insight, stakeholder intelligence and AI-assisted preparation.
Solution design and proposals
Tailored presentations, ROI models and tender responses produced in a fraction of the time, at higher quality.
Account growth and forecasting
Customer intelligence that surfaces expansion opportunities early, and live dashboards that replace manual reporting.
Recruitment and talent
Building commercial teams with the skills the next decade demands, not the last one.
Who should be in the room
The roundtable is designed for the people responsible for commercial growth across material handling and intralogistics: Managing Directors, Commercial and Sales Directors, Heads of Sales, Business Development and Marketing Directors, customer success and key account leaders, and business owners.
Whether you lead a dealer network, a manufacturer, a systems integrator or a technology provider, the session is for leaders who want a more productive, data-driven and future-ready commercial organisation.
Thursday 27 August 2026, 12:00 UK time, online and invitation only. Email Rachel to reserve your place.
Reserve a placeYour hosts
The discussion is led by two operators who have built and transformed commercial organisations themselves.
Jim Beattie
Former Head of Engineering at Just Eat with three successful business exits. Jim advises organisations on using AI and automation to improve productivity, decision making and commercial performance.
Rich Evans
Exited founder, fractional CRO, business owner and investor. Rich has built and scaled commercial teams, coached hundreds of salespeople and partners with intralogistics businesses across Europe on growth and hiring.
What you will leave with
Every attendee leaves with a clear vision of what a modern commercial engine will look like by 2030, practical ideas that can be implemented immediately, real examples of AI and automation already delivering results, a grounded view of where technology adds value and where people remain the advantage, and new connections with the senior leaders shaping the sector.
The session is invitation only, so reserve early. Email Rachel with your name, role and company, plus the names and email addresses of any colleagues joining you.
Join the first Intralogistics Sales Leaders Forum roundtable. Email Rachel to sign up.
Sign up by emailFounder, Evara
