Some leaders build careers by maintaining the status quo. Others build them by changing it. In a recent conversation with Evara Consultancy, international business leader Alfredo Sabatino shared his perspective on transformation, commercial leadership and why the organisations that succeed over the next decade will be those prepared to make decisions, stay close to customers and embrace change before they are forced to. One word came up repeatedly throughout the discussion. Impact.
Rachel's take
What stays with me from this conversation is how rare Alfredo's honesty is. Most leaders will tell you about their good decisions. Very few will say out loud that the real failure is making none at all. In a sector heading into automation and AI at speed, that bias for action is exactly what boards should be hiring for.
Rachel Lunn, Founder, EvaraGreat leaders don't avoid difficult decisions
Many businesses speak about agility. Far fewer actually practise it.
For Alfredo, leadership has never been about waiting until every stakeholder agrees. It is about creating momentum, taking ownership and giving people confidence to move forward.
“I want to have impact. I don't want to discuss things with 25 people in order to make a decision.”
“I made good decisions and bad decisions, but I made decisions.”
It is a refreshingly honest view at a time when many organisations risk becoming paralysed by governance, process and endless layers of approval.
In Alfredo's experience, businesses rarely fail because every decision was wrong. More often, they fail because no one was willing to make one.
Transformation is about people before process
Having led large operational and commercial teams throughout his career, Alfredo has developed a reputation for driving transformation. Not simply restructuring businesses. Transforming them.
That means building cultures where accountability is encouraged, customers remain at the centre of every decision and teams feel empowered to improve rather than protect the status quo.
Whether leading established organisations or navigating periods of significant change, his focus has remained remarkably consistent.
Develop people
Cultures where accountability is encouraged and teams feel empowered to improve rather than protect the status quo.
Improve customer outcomes
Customers remain at the centre of every decision, not an afterthought at the end of a process.
Create sustainable commercial growth
Growth built on empowered people and decisive leadership, not on restructuring alone.
Stay close to the customer
As technology continues to reshape industrial markets, Alfredo believes one leadership principle has become even more important. Customer proximity.
“I would love to have more customer engagement because that's one of my strengths.”
It is an interesting observation at a time when many senior executives spend increasing amounts of time managing internally rather than engaging externally.
The businesses that outperform their competitors are often those whose leadership teams still spend time listening to customers first hand.
Complexity is becoming the enemy of progress
One of the most thought-provoking parts of the discussion centred around organisational structure.
Across his career, Alfredo has experienced very different leadership models. Some highly agile. Others significantly more layered. His conclusion was simple.
The further decision makers become from the customer, the slower organisations become.
As industrial markets evolve faster than ever, businesses need leaders who can simplify complexity rather than add to it.
The further decision makers become from the customer, the slower organisations become.
AI will reward decisive organisations
Artificial intelligence inevitably entered the conversation. Like many experienced executives, Alfredo sees enormous potential. He also believes much of industry is still at the beginning of that journey.
“Everyone says they're in AI. No, you're not. We're only scratching the surface.”
Technology will undoubtedly improve productivity. But technology alone won't transform organisations. Leadership will.
Businesses still need people capable of making decisions, building trust and bringing others with them through change.
A global perspective on modern leadership
Having held senior leadership positions across Europe and Australia, including at global intralogistics and automated storage group Kardex, Alfredo brings an international perspective that combines operational discipline with commercial thinking.
His experience spans business transformation, operational excellence, customer experience, international leadership and full P&L responsibility, all underpinned by a belief that sustainable growth starts with empowered people and decisive leadership.
It is a perspective that feels increasingly relevant as industrial businesses navigate automation, AI, evolving customer expectations and changing workforce dynamics.
The future may be driven by technology. But as Alfredo's career demonstrates, successful transformation will always be driven by people.
Building a leadership team that creates impact? Talk to Evara.
Book a callAbout the conversation
Alfredo Sabatino is an international business leader with extensive experience across industrial distribution, lifecycle services, commercial operations and organisational transformation. His career includes senior leadership roles at Kardex, the global intralogistics and automated storage solutions group. Having led businesses across Europe and Australia, he has built a reputation for driving operational excellence, developing high-performing teams and delivering sustainable commercial growth through customer-focused leadership.
At Evara Consultancy, we regularly sit down with senior leaders across Europe's industrial and intralogistics sectors to discuss leadership, transformation and the trends shaping the future of the industry. Conversations like these help us better understand the people driving change, and the businesses they'll help build next.
This article is part of the Evara Executive Intralogistics Conversations series, where industry leaders share ideas shaping the future of intralogistics, automation and commercial leadership.

Alfredo Sabatino
International Business Leader

Rich Evans
Co-Founder, Evara
Co-Founder, Evara


